Fly, you fools! (or How Popular Culture Can Help Tell the Climate Crisis Story)

We win or lose through the stories we tell. They’re what changes the world. And the most important story we need to tell today is the one that gets the people of Planet Earth to take meaningful action on the ecological breakdown.

The stories we’re offering now, however, aren’t working.

It’s fine to tell those who respect science about how we’re on track for catastrophe, because they understand evidence. It’s fine to tell those already awake to social and environmental injustice how climate change is driven by our economic system and the power structures that maintain it, because that fits their existing worldview. But what’s the story for everyone else?

Humans are brilliant at denial. Being able to put aside thoughts of suffering and mortality, to compartmentalise and not feel everyone else’s suffering too deeply, helps keep us sane. It seems that’s how the majority of people respond when faced with the facts of impending apocalypse too, and it’s understandable. Climate change is deeply frightening and it’s coming at us like juggernaut with broken brakes.

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